Yard Brief

Yard Brief

Market intelligence for equipment sellers — what happened, why sellers care, what to do about it.

Competitive Intel

+4

Deere's backlog: into 2027. Volvo's lead times: down 6 weeks.

Aug 24, 2026

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2 min read

Deere's backlog: into 2027. Volvo's lead times: down 6 weeks.

Yard Brief — August 24, 2026

Competitive Intel

+4

Hitachi is about to stop being Hitachi.

Jul 30, 2026

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3 min read

Hitachi is about to stop being Hitachi.

Yard Brief — July 30, 2026

Volvo CE

+4

Bobcat's Profit Jumped 34% — Tariffs Paid the Difference

Jul 27, 2026

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2 min read

Bobcat's Profit Jumped 34% — Tariffs Paid the Difference

Competitive Intel

+4

The 40%-cheaper excavator is now in your yard.

Jul 20, 2026

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3 min read

The 40%-cheaper excavator is now in your yard.

Yard Brief — July 20, 2026

Competitive Intel

+4

The FTC just leveled Deere's repair advantage.

Jul 17, 2026

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2 min read

The FTC just leveled Deere's repair advantage.

Yard Brief — July 17, 2026

Competitive Intel

+4

Bobcat's Interim CEO Is In. The Permanent One Isn't.

Jul 14, 2026

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2 min read

Bobcat's Interim CEO Is In. The Permanent One Isn't.

Yard Brief — July 14, 2026

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